Companionship through gaming in China

Alex Lew, CFA
2 min readDec 25, 2023

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In China, the concept of “和平精英陪玩” (Peace Elite Accompany Play) pertains to a service within the gaming community, specifically for the game “和平精英” (Peace Elite). This service involves more experienced or skilled players accompanying or assisting other players in the game. Here’s a more detailed look at what this entails in the context of China’s gaming culture:

Game Overview: “和平精英” (Peace Elite), known internationally as “Game for Peace,” is the Chinese version of “PUBG Mobile,” adapted to comply with China’s strict gaming regulations. It’s a battle royale game where players parachute onto an island and fight to be the last person standing.

Companion Play Services: In China, there is a growing market for companion play services in online gaming. These services involve hiring another player to join your game, either to assist in winning matches, completing specific in-game objectives, or simply to enhance the gaming experience with their company.

Skill Improvement: Some players use these services to improve their own skills. By playing with more experienced gamers, they can learn new strategies, improve their gameplay, and gain insights into more advanced aspects of the game.

Social Aspect: For many players, gaming is a social activity. Companion players can provide company and make the gaming experience more enjoyable, especially for those who prefer not to play alone.

Livestreaming and Entertainment: Some companion players are also involved in livestreaming their gameplay. They might be popular figures in the gaming community, offering entertainment and interaction to their audience while playing.

Regulatory Environment: China’s gaming industry is heavily regulated, with strict rules around content, playtime limits for minors, and anti-addiction measures. Companion play services operate within this regulated space, providing a way for players to navigate the competitive and social aspects of gaming in a regulated environment.

Economic Opportunity: For skilled players, offering companion play services can be a source of income. Players who are particularly good at “和平精英” can monetize their skills by playing alongside others.

Community Building: These services also contribute to the building of online communities around the game. They foster interactions among players, leading to the formation of groups or clans based on mutual interests and skills.

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Alex Lew, CFA
Alex Lew, CFA

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