How the Chinese Government Plans to Utilize AI for Public Opinion Management

Alex Lew, CFA
3 min readApr 13, 2023

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路透社

The Chinese government has always been vigilant in public opinion management, using various methods to guide and control the flow of information. With the rapid development of artificial intelligence (AI) technology, the government will inevitably leverage this powerful tool to further its goals in this area. The guiding principle for AI in China is that it must follow the party's directives, actively promote party policies, and serve as a voice for the people by the central leadership's guidance.

Source from Zaobao

The incorporation of AI into China's public opinion management strategy stems from the government's awareness of the technology's potential impact on information dissemination. AI-generated content can influence millions of people quickly, making it crucial for the Chinese government to ensure that it is aligned with the party's goals and objectives.

There are several ways the Chinese government plans to harness AI to shape public opinion:

  1. AI-enhanced content production: By utilizing advanced natural language processing (NLP) algorithms and machine learning, AI can produce high-quality content that effectively communicates the party's policies and positions. This content can be tailored to suit various platforms and audiences, making it an efficient means of disseminating the party's message.
  2. Real-time monitoring and censorship: AI can monitor and analyze online conversations, identifying and flagging content that deviates from the party line. This enables authorities to remove or edit content deemed inappropriate or politically sensitive swiftly, thus maintaining control over the narrative.
  3. AI-driven opinion analysis: By processing and analyzing large amounts of data, AI can provide valuable insights into public sentiment and opinions. This can help the party to adapt its messaging and strategies, ensuring that it remains responsive to the needs and concerns of the population.
  4. Combatting fake news and disinformation: AI-powered algorithms can be utilized to identify and counteract the spread of fake news and disinformation campaigns. This is crucial in maintaining the integrity of the party's message and preventing the spread of harmful or misleading content.
  5. Personalized communication: AI can enable the government to deliver targeted messages to individuals based on their online behaviour and preferences. This level of personalization can create a more tailored and effective form of communication, fostering a greater sense of trust and understanding between the party and the public.

Despite the immense potential of AI in public opinion management, there are also challenges and concerns to consider. Issues of privacy, security, and the potential for AI-generated content to be misused or weaponized must be addressed. Ensuring AI's ethical and responsible use will be crucial in maintaining public trust and support.

Moreover, there is the risk of AI-driven echo chambers, where individuals are exposed only to content that reinforces their beliefs and biases. This could potentially lead to increased polarization and social fragmentation. To mitigate this risk, promoting diversity of thought and balanced perspectives within AI-generated content is essential.

In conclusion, the Chinese government's adoption of AI for public opinion management presents opportunities and challenges. By harnessing the power of AI, the government can enhance its communication with the public and maintain control over the narrative. However, this technology's ethical and responsible use must be prioritized to ensure the long-term stability and harmony of Chinese society.

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Alex Lew, CFA
Alex Lew, CFA

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